Hedgie App
2024
Keeping learners engaged from lesson one
Problem area
Why learners stopped coming back
Many learners came to the app to improve their English grammar, but many abandoned the experience after their first learning session. Research revealed that the learning journey lacked clear progression, guidance, and motivation, making it difficult for users to build a consistent learning habit.
Product before redesign
Opportunity 1
Increase user retention by encouraging learners to continue beyond their first session
Opportunity 2
Encourage sustainable learning habits that support long-term engagement
Mapping the learning journey
Visualising the learner's journey helped uncover where motivation dropped, confidence decreased, and progress became unclear. These insights directly informed the design goals for the new learning experience.
Design goals
What I aimed to achieve
Clear Learning Journey
Guide users through a clear learning path with confidence and clarity
Reduce Early Friction
Make getting started feel simple, achievable, and rewarding from day one
Build Learning Habits
Keep learners returning with visible progress, motivation, and timely reminders
Design decision 01
Creating a clear learning journey
Instead of exposing learners to every feature at once, I redesigned the experience into a guided journey — from finding the right starting point to following a structured learning path tailored to individual goals.
1. Smarter onboarding
Identify each learner's level and goals to recommend relevant content from the very beginning
Design decision 02
Making learning more effective
The learning experience was redesigned to reduce friction during lessons by connecting theory with practice, shortening study sessions, and providing clearer feedback throughout.
1. Theory before practice
Present grammar explanations before each lesson, building confidence before learners start practicing
Design decision 03
Encouraging consistent learning
To help learners build a lasting habit, I introduced features that celebrate progress, encourage daily practice, and create reasons to return to the app.
Celebrate progress
Turn each completed lesson into a rewarding moment that motivates learners to keep going.
Daily streaks
Reward consistent learning with daily streaks that encourage learners to come back every day
Learn with friends
Introduce lightweight social features, making it easier to stay motivated together
Smart reminders
Send timely notifications to help learners stay on track and build a regular study habit
Design decision 04
Strengthening the visual experience
The request flow was redesigned to reduce friction and make access requests easier to complete. Service details were simplified to help employees make informed decisions, while a shopping cart introduced a familiar way to collect and submit multiple requests in a single flow.
Improved readability
Refresh the visual style with a lighter colour palette, making content easier to read and reducing visual fatigue
A stronger mascot presence
Use Hedgie consistently throughout the experience, creating a more engaging and recognisable product
Retrospective
